03-09-2012 05:53 PM
Interested in your opinion, what do you think?
Would a $0.99 app receive twice as many purchases as a $1.99 app?
Does it make sense to price in the 1.99-2.99 with all the free android apps coming to playbook?
03-09-2012 06:05 PM
Well obviously this depends on your app. Do you think your app is worth that price? In my opinion and probably everyone else's opinion is that 0.99 sounds better and it seems to be an approachable price. If you take into account that there are free android apps coming to app world then you need to consider the competition you will face. I would personally put an app in that scenario for 0.99. That doesn't mean you will get twice as many purchases as you would of if the price had been 1.99.
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03-09-2012 06:08 PM
03-09-2012 06:09 PM
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03-09-2012 06:19 PM
I guess the app has to be better than the free android one.
Another question that comes to mind (I'm new at all this) is:
When people say that certain apps have "android look" or "look crappy" vs. "native look for Playbook" what do they mean?
Can you point me to a typical android app that's been ported to playbook and has the "android look"?
03-09-2012 07:31 PM
03-11-2012 06:30 AM
About an year ago I made a little experiment with one of my smartphone apps. Its price is $2.99. I just cloned it under different name (same description, same icon, same screenshots, same category just different name) and set the clone price to $0.99. In two weeks after the release of the clone, both apps had similar rating and similar placement in their category.
Now the funny part: both apps have almost the same number of sales. However the original one is 3 times more expensive than the clone. Go figure.
I love theorycrafting As per my price theory there are certain psychological price levels:
- Expensive apps (more than $9.99)
IMO there should not be actual difference in sales number if your price is in certain price level, for example it shouldn't matter if your app is $1.99 or $2.99. I don't have exact numbers or stats but it seems most paid apps use this price llevel scheme.
On the other hand my experiment above contradicts this theory.