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blackberry-deploy works free of any debug tokens, and you could presumably create an installer so that users would not need the SDK, or to use the command line. However it would still require that the PlayBook be password protected, and in developer mode, which is a bit much to ask for your standard user. (Although I could maybe see this working in a corporate enviroment).
Read my thoughts on BlackBerry Development at news.ebscer.com
You will need to check if you can re-ditribute the RIM tools for this purpose vs. having them obtain the SDK and approve the license agreement as part of the standard SDK installer.
