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BlackBerry Advertising Service

Advertising Service FAQs

by BlackBerry Development Advisor (Retired) on ‎01-06-2011 03:44 PM - edited on ‎01-20-2012 01:10 PM by BlackBerry Development Advisor (13,624 Views)

Which ad sizes do you support?

The Advertising Service adheres to all of the MMA approved ad sizes. The size of the banner that is sent to the BlackBerry® device is determined by the size that the developer specifies in the application.

 

When and how will I be paid?

You will be paid 60 days after the end of the month if you reach a minimum of $100 in revenue. Payments are made by electronic deposits in US dollars. Once the threshold has been reached advertisingservice@blackberry.com will e-mail you to gather the required information.

 

I have not yet received my SDK, what are the next steps?

After you register your application, you should receive a welcome email (which includes your SDK, zone ID and key documents for getting started) within 48 hours. If you don’t receive a welcome email after that time period, please check your spam folder to see if the email was redirected there. If not, simply send an email to advertisingservice@blackberry.com and ask for the SDK to be sent once again.

 

How do I integrate my SDK?

For instructions on how to integrate your SDK, view the Advertising Service SDK documentation at www.blackberry.com/go/adservicedocs.

 

How do I know that I have integrated the Advertising Service SDK properly?
After you integrate the Advertising Service library into your application, when you run the application, you will be able to see test responses from our network. These will be generic banner ads that will allow you to see how these ads are displayed in your application. If you are able to see ads and do not see any errors within your application, your application is configured and ready for advertising.

 

How do I change how my applications request ads from different ad networks?

On the Ad Feeds tab in the developer portal for the Advertising Service (adservices.blackberry.com), you can see which ad networks your applications send requests to. To make any changes please send an e-mail to advertisingservice@blackberry.com  and we will make the change on your behalf or you can allow the Advertising Service to select the optimal request percentage based on CTR and fill rate. For more information about managing ad networks, visit www.blackberry.com/go/adservicedocs to read the Advertising Service Web Portal User Guide.

 

Why is my fill rate low?

When your application goes live, all ad networks will be added to your rotation. It is possible that the ad networks will perform at different levels, and performance can change over time. You should make sure to review the performance of each ad network periodically (this can be done by clicking on the Reports tab in the developer portal) and make allocation decisions based on what you think will make the most profit for your application. This will ensure that the ad networks that are performing the best for your application(s) are receiving the larger portion of the allocated impressions.

 

How do I register additional applications?

If you would like to register an additional application, simply go to adservices.blackberry.com and submit the information for the new application. Once approved, you will again receive a welcome email with your zone ID and SDK bundle. You will be able to access all of your applications in the developer portal using the username and password that you received when you first signed up.

 

How do I change my password or contract information?

In the developer portal, click the Profile tab and update your password and contact information as appropriate.

 

Who should I contact if I have additional questions?

If you have any questions regarding the Advertising Service, please send an email to advertisingservice@blackberry.com or visit the forums at http://supportforums.blackberry.com/t5/BlackBerry-Advertising-Service/bd-p/ads_serv.

 

What are the different types of reports available and how do I interpret them?

The different types of reports are Ad Feeds, Network, and Campaign and they could all be accessed from the “Reports” tab in the portal adservices.blackberry.com

 

  • Ad Feeds – This type is intended to provide insight on the Mediation side of the business and only reports on Mediation. The requests listed here show the requests going out to the Ad Feed Partners and can be viewed at any level from Network down to a specific Ad Feed. The revenue reported here is revenue reported to RIM from the Ad Feed Partners, minus the network fees, so it shows the actual revenue they will be paid. 

 

Decisions that can be made with this information:

 

  1. Which Ad Feed Partners have the best fill rate for a given network, app, zone.
  2. Which Ad Feed Partners have the best eCPM for a given network, app, zone.
  3. Which Ad Feed Partner performs the best for a specific regions Ad Feed Config.
  4. Which Ad Feed Configs perform the best, and what regions your network, app or zone traffic is from and being filled by.

 

Example Report:

Report Type – Ad Feeds

Time Frame – This Month

Groupings – Networks->App, Ad Feed Configurations->Ad Feeds

Filters – N/A

 

 

  • Network – This type is intended to provide insight on the network as a whole and where your traffic is going. It includes reporting on Campaigns and Mediation, but the revenue reported is only internal revenue earned from the Campaigns. The requests being reported here are the requests to the App, so fill rate is fill rate on the App.

If you run a report only for Networks, Apps, and/or Zones, the requests will be all requests that came in to the app.

If you run a report for Networks, App, and/or Zones, and include Advertiser, Campaign/Ad Feed Configs, Creative/Ad Feeds, the requests on the Network, App, Zone level will be all requests to that network, App, or Zone, and requests on the Advertiser, Campaign/Ad Feed Configs, Creative/Ad Feeds level will be filled requests by those Advertisers, Campaign/Ad Feed Configs, Creative/Ad Feeds.

 

Decisions that can be made with this information:

 

  1. Where is the traffic going?
  2. What is filling the requests for each app.
  3. Network Fill Rate.
  4. App Fill Rate.
  5. How Campaigns and Mediation perform for the Apps from a Fill Rate Standpoint.

 

Example Report:

Report Type – Networks

Time Frame – This Month

Groupings – Networks->App, Advertisers->Campaign/Ad Feed Configurations->Creative/Ad Feeds

Filters – N/A

 

 

 

  • Campaign – This type is intended to provide insight on the Campaign side of the business and only reports on Campaigns. We do not show requests or fill rate here because all requests to Campaigns get filled, so the number would be the same as Impressions and fill rate would be 100%. The revenue reported here is revenue we recorded as earned for the Campaigns. 

 

Decisions that can be made with this information:

 

  1. Campaign Performance
  2. Creative Performance
  3. Geo Analysis
  4. Phone Model Analysis
  5. Phone Manufacturer Analysis
  6. Carrier Analysis
  7. Etc.

  

Example Report:

Report Type – Campaign

Time Frame – This Month

Groupings – Networks->App, Advertisers->Campaign ->Creative

Filters – N/A

 

 

 

Where can I get additional information on reporting?

The different types of reports are Ad Feeds, Network, and Campaign and they could all be accessed from the “Reports” tab in the portal adservices.blackberry.com

 

 


Comments
by Developer on ‎08-03-2011 04:25 PM

The link to the documentation is wrong, it leads to a file stored on a desktop

by Administrator on ‎08-08-2011 12:47 PM

Thanks for letting us know.  I'll have this fixed right away.

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