04-27-2013 04:28 AM
The network report has a new column 'Invalid Clicks' that I haven't seen before. Unfortunately the statistics show something like 90% of the click count to be 'invalid clicks' for us. Why?
In addition the impression numbers and eCPM don't match at all, instead of Revenue = Impressions/1000 x eCPM the statistics only show between 10% or 50% of that as revenue. I have the feeling that could have something to do with the invalid clicks.
05-18-2013 11:37 PM - edited 05-18-2013 11:38 PM
I contacted the BBADS team directly about this but haven't received a response.
Here is what I think is happening. They recently inflated the fill rate by showing BlackBerry in-house ads. All clicks on in-house ads are not paid, so they mark them as invalid clicks.
They should at least give us the option to show our own in-house ads.