Trying to understand the reports. What is the difference between Clicks/Impressions and Ext. Clicks/Impressions?
I ran a report "Ad Feeds (with External Statistics) grouped by Ad Feed Partners" and am not really clear what to make out of it.
Am I right in the assumption that Clicks/Impressions are statistics as recorded by the SDK itself and Ext. Clicks/Impressions as reported by the ad networks?
If this is the case, why would the clicks reported by the ad networks sometimes be way lower than those recorded by the SDK (for example Mojiva on one day shows 101 clicks vs 15 ext clicks)?
