01-17-2012 01:50 PM - edited 01-17-2012 02:21 PM
Our stats seem to be more consistent now, too. eCPM averages somewhere around $0.10. It seems to take a couple of days up to a week until all data for a day is complete.
We are seeing a different problem though. Reports show our fill rate at only 5%. Down from an already very low 25% one month ago.
Reporting error, problem with our app, or really no inventory available?
Anyone else seeing that low fill rates?
Dashboard always shows 100% fillrate, but judging the requests and impressions, there is a significant drop of the fillrate in January
And some stats
Edit: correcting the eCPM for December, it is 0.07 not 0.7
01-17-2012 02:13 PM
01-18-2012 07:24 PM
For my my fillrate is between 10% to 19%.. VERY BAD
This is anwser for BBAS :
The low fill rate is a result of low number of targeted BlackBerry campaigns, and since there is a correlation between fill-rate & revenue, a low fill-rate is will usually cause a drop in revenue. We understand your concern over the low revenue, and are working with our Ad Feed Partners to bring in more BlackBerry targeted inventory, which should help with revenue, but this will be a slow and ongoing process, so it will take some time before you see the revenue growing. Also, we have plans to bring in other Ad Feed partners to help with fill which will help bring more BlackBerry targeted advertising and greater revenue potential as well. The low revenue isn't caused by anything on the App/Network side, but actually caused by low demand for BlackBerry targeted inventory.
and Bla Bla Bla again ...
01-19-2012 05:50 PM
"The low revenue isn't caused by anything on the App/Network side, but actually caused by low demand for BlackBerry targeted inventory."
This basically sounds to me like an admission that I should take my apps over to Android and iOS since nobody wants our ad space here on BlackBerry. I'm seeing an eCPM for the last 3 months of $0.15. I don't have the high daily request rate that some other people have reported here (I'm only at about 2000/day) but seeing some posts by other people using AdMob (albeit on other platforms) they're getting upwards of $2.
01-21-2012 06:21 AM
The January Ads Horror:
20.40% Fill Rate
Apparently FillRate was hit by a truck (57% for November and 68% for December) and eCPM reached a new bottom...
03-07-2012 06:27 PM