03-26-2012 07:35 AM
I ported my app to BB from android & implemented ads from innerActive(www.inner-active.com).
But I see unusually very low CTR on Blackberry, almost 0.045% (out of 50k impressions, i got only 20 clicks). In case of android, my CTR is 4 to 5%.
Is it normal in case of BB users? Do BB users ever click an Ad?
How does it work with BB advertising service (BBAS)?
What do you think? Should I try any other ad-service?
03-26-2012 12:59 PM
Some ad networks have trouble with Clicks originating on BlackBerrys because of the IP address. Often BlackBerry traffic is routed through RIM's centralized BIS servers, causing the ad network to flag the click as Fraudelent due to the different IP addresses.
You should talk to Inner Active and ask if they are flagging a lot of clicks as fraud from your app, perhaps many legitimate clicks are being lost.