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BlackBerry Advertising Service

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Contributor
pete4551
Posts: 11
Registered: ‎01-06-2012
My Device: Curve 8520
My Carrier: Generic

Very low CTR in BB

Hi,

 

I ported my app to BB from android & implemented ads from innerActive(www.inner-active.com).

 

But I see unusually very low CTR on Blackberry, almost 0.045% (out of 50k impressions, i got only 20 clicks). In case of android, my CTR is 4 to 5%.

 

Is it normal in case of BB users? Do BB users ever click an Ad?

 

How does it work with BB advertising service (BBAS)?

 

What do you think? Should I try any other ad-service?

 

Thanks.

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Developer
willrobertson
Posts: 51
Registered: ‎06-13-2011
My Device: Bold 9900, PlayBook 64GB, Dev Alpha
My Carrier: Bell Mobility

Re: Very low CTR in BB

Some ad networks have trouble with Clicks originating on BlackBerrys because of the IP address. Often BlackBerry traffic is routed through RIM's centralized BIS servers, causing the ad network to flag the click as Fraudelent due to the different IP addresses.

 

You should talk to Inner Active and ask if they are flagging a lot of clicks as fraud from your app, perhaps many legitimate clicks are being lost.

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Contributor
royalearthur
Posts: 10
Registered: ‎05-16-2011
My Device: 9800
My Carrier: Rogers

Re: Very low CTR in BB

We had a TERRIBLE experience with inner-active on BB.  Dumped them as fast as we could.

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Contributor
pete4551
Posts: 11
Registered: ‎01-06-2012
My Device: Curve 8520
My Carrier: Generic

Re: Very low CTR in BB

so what are you using now?? BBAS or any other ad-service?
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Contributor
royalearthur
Posts: 10
Registered: ‎05-16-2011
My Device: 9800
My Carrier: Rogers

Re: Very low CTR in BB

Yes, we went to the BB service. Although, as you read on these forums, that seems to have tanked over the last few months as well.

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