07-24-2012 05:37 AM
I used this service last year and the fill rate was already low (around 30% if i remembered correctly). Now i reactivated my app 2 months ago and it is at 2% fill rate...
Am i missing something ? Is there any way to improve this ?
07-24-2012 08:56 AM
Well for example for this month i have :
2.23% Fill Rate
This seems really really bad ...
So i was wondering if there was something to be done to have a better fill rate (maybe an option/configuration somewhere I missed ...)
07-30-2012 10:36 AM - edited 07-30-2012 10:36 AM
The best thing to do is to look for alternatives.
The reason behind low fill rate is that Millennial Media and Jumptap left BB Advertising service. So no one serves ads for your requests.
Using BBAS: for July I have 9 mln requests.... and $6 revenue. LOL.