BlackBerry Advertising Service

[gyubok]

Hi, I am wondering what is the relationship between CTR, eCPM and our revenues we see on vendor portal. I know what individual terms mean but I cannot find any correlation between them.

So for today, I had:

435 Clicks,

2.08%CTR

$0.15eCPM

and revenue of $1.23

How did bbas come up with $1.23?

My revenue via bbas is quite low despite above average eCPM. At above rate, I only make little more than $30... Is this normal?

[QuiteSimple]

First of all, don't rely on today's report. To see the correct revenue you need to wait at least few days up to a week, it seems that ads channel don't update fast.

I recall that ads revenue is mix of CTR and eCPM, but I can't find any exact numbers or something. To be honest I'm already tired of all the hassle with BBAS and have concentrated myself on paid apps...

[willrobertson]

For those who don't know what CTR and eCPM are:

CTR = Click Through Rate - this is calculated as Impressions / Clicks = CTR. So basically it is the percentage of ads that are clicked.

eCPM = estimated Cost Per Mille - this is simply your Revenue / Impressions / 1000. So basically how much money you are making per 1,000 ad impresssions.

The revenue on BBAS comes from a couple different networks, different cost systems either CPC (cost per click) or CPM (cost per 1000 impressions) ads, and from a wide range of advertisers. So it is a bit muddled as to how this revenue figure relates to the eCPM and CTR, since the revenue is a combined total from a lot of different sources of varying quality and value.

[QuiteSimple]

And official post about the revenue

http://supportforums.blackberry.com/t5/BlackBerry-Advertising-Service/Payment-Questions/m-p/610191#M...

[gyubok]

Thanks Simon, I will be writing to RIM about making it more apparent to the developers!

Edit: oops, you're not Simon, you just have the same avatar Thanks QuiteSimple!