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Developer
thubalek
Posts: 318
Registered: ‎10-01-2012
My Carrier: BleskMobil
Accepted Solution

App denial because of branding issue

[ Edited ]

Hi,

 

my app was (after five weeks of testing!) denied because of branding issue.

 

They said that name of the app Share on Google+ is wrong but Share using Google+ is OK. What is the difference? And technically speaking suggested name is wrong.

 

Unfortunatelly they didn't say what branding guidelines (BlackBerry's? Google's?) this violates and I didn't find any clue.

 

Dear BlackBerry:

 

I would really appreciate if (in such a case) you could send link and say what paragraph of branding guildelines it violates. 

 

I'm starting to be pretty angry because approval process is slow as sh|t and rationale for app denial is weak.

 

I was real fan of new platform and had a lot of patience with you but I'm seriously considering to write off all investment to  BB10 and leave this platform forever. This is not normal partnership. Android brings much more money and does not have such stupid restrictions.

 

Tom

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-- My Blackberry 10 app at http://blackberry.hubalek.net
-- My Android apps at http://android.hubalek.net
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Developer
rlvl
Posts: 55
Registered: ‎02-17-2013
My Carrier: Tata Docomo

Re: App denial because of branding issue

Had a rejection with a related trademark issue. I used the word FIFA in the app name. Sure it is a trademark, but is there no way  I can use it in the app name. I am ready to plaster my app with disclaimers that I am not related to/official app of  FIFA and FIFA is registered trademark of well, FIFA. :robothappy:

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Developer
interfaSys
Posts: 817
Registered: ‎11-19-2009
My Carrier: T-Mobile UK, Three, O2, Orange, Sunrise, Swisscom

Re: App denial because of branding issue

Be aware that BlackBerry is not always right. They seem to be overzealous recently. Just fight their decision if you're in your own right.

--
Olivier - interfaSys ltd
Developing for BlackBerry 10 devices using the Sencha Touch framework.
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Trusted Contributor
neilwick
Posts: 176
Registered: ‎01-20-2013
My Carrier: Telus

Re: App denial because of branding issue

[ Edited ]

Have a look at section 3 here: http://ca.blackberry.com/content/dam/blackBerry/pdf/legal/northAmerica/english/Legal_BlackBerry_Bran...

 

These are guidelines for the use of BlackBerry trademarks, but the same general principles are probably applied to trademarks of other entities.

 

Google's trademark rules are here: http://www.google.ca/permissions/trademark/rules.html

 

The main issue for BlackBerry and for Google is that BlackBerry doesn't want your product to be mistaken for a product which is supported by Google, because then people will go to Google with support problems. Of course, Google does not want to support your product (can't, in fact) and Google doesn't want any negative aspects of your product to reflect badly on Google.

 

BlackBerry World staff think that "on" makes it sound like yours is a Google product but "using" makes it sound like your product merely uses Google+ and is not Google+ itself.

 

As for FIFA, it's the same thing. You have to find some way of communicating that FIFA does not endorse or stand behind your app. Companies pay a lot of money to be official sponsors of FIFA events and FIFA is very strict in defending it's trademarks. Here's an extreme example that happened during the last World Cup: http://www.news24.com/SouthAfrica/News/Ad-industry-bullied-by-FIFA-20100319 FIFA came down hard of that ad campaign which didn't even use "FIFA" or "World Cup" anywhere in it. It was enough that they called the World Cup the "you-know-what" and added images that suggested the World Cup. Here's another article: http://www.wipo.int/wipo_magazine/en/2009/04/article_0003.html

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Developer
rlvl
Posts: 55
Registered: ‎02-17-2013
My Carrier: Tata Docomo

Re: App denial because of branding issue

Ok, after reading that piece, I am clearly moving away from the use of the term FIFA. "Football" will do just fine for me.
Thanks!
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Developer
thubalek
Posts: 318
Registered: ‎10-01-2012
My Carrier: BleskMobil

Re: App denial because of branding issue

[ Edited ]

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-- My Blackberry 10 app at http://blackberry.hubalek.net
-- My Android apps at http://android.hubalek.net
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Trusted Contributor
neilwick
Posts: 176
Registered: ‎01-20-2013
My Carrier: Telus

Re: App denial because of branding issue


thubalek wrote:

I'm definitely not pretending that this app is official Google's one.

 

I have icon that does not intentiaonally ressemble official one, app is published under my account so developer name is Tomas Hubalek, not Google Inc. There is support email (to me) and support web page (running on my own domain). I really don't think that one word will change perception of the app so much.

 

Name Share using Google+ does not make much sense as is is not possible share USING Google+ (there is no official API). You can only share link ON Google+ (there is API for it).


Yes, I know that you are not trying to suggest that your app is official, but I suppose you have to follow the rules regarding trademarks. A lot of users never look at the developer name or support email and they would just assume, I think.

 

Anyway, if they think that "Share using Google+" is acceptable, I would just go ahead with that if I were you. There is no practical difference between the two names, as far as I am concerned and neither of them makes more or less sense to me than the other. It's not worth fighting about.

 

(I have a Master's degree in Theoretical Linguistics, specializing in language variation in English, plus several years of Ph.D. study in the same area, so I'm fairly confident that my intuitions about phrase meanings in English are good.)

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Developer
thubalek
Posts: 318
Registered: ‎10-01-2012
My Carrier: BleskMobil

Re: App denial because of branding issue

Thanks a lot @neilwick.

I'll most likely do what do you suggest. I'm not native speaker so I probably don't catch so gentle nuances of English.

Thanks again for your advice.
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-- My Blackberry 10 app at http://blackberry.hubalek.net
-- My Android apps at http://android.hubalek.net
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Trusted Contributor
Brennan12325
Posts: 204
Registered: ‎05-15-2012
My Carrier: Telus

Re: App denial because of branding issue

If you use any trademark in your name it is YOUR RESPONSIBILITY to have contacted the entity who controls that trademark and been given permission to use it. Many companies will allow you to use their trademarks by appending "for" to it. For instance, you may be allowed to name an app "Posts for Twitter" but not "Twitter Posts". This is completely at the companies discretion, though.  In BlackBerrys example you can use "for BlackBerry" but you can't use "BlackBerry", or even "Berry" in any other way.

 

I would say that it is very unclear when BlackBerry will and won't find issue with your app name, though. They leave it up to you to have been granted permission to use a trademark, but in some cases they will step in and block your app, anyways. It might be that they are blocking apps from companies that have stated not to allow people to use their trademark already, or they may just do it arbitrarily depending on who reviews your app (who knows?).

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