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02-04-2013 11:34 AM
in thread http://supportforums.blackberry.com/t5/BlackBerry-
I'm still not sure whether it is true. I finally solved all technical issues with implementation so there are no technical obstacles.
But I see some marketing obstacles:
1) There is no Grossing list on BB World. There is only one trending + two paid lists on frontpage. Having IAP without grossing list is meaningless.
2) Having two apps (free + paid) in charts means more visibility than having one app with IAP
3) I talked to existing BB and iOS users and they said that they don't look into list of apps that are free but they look into paid list first and they buy if price is < 5 USD and reviews are OK. This surprised me as on Android this situation is different (there IAP works better as people expect that there will be free alternative)
I'm currently finishing one app and really not sure what to choose.
Any ideas and arguments?
02-04-2013 11:50 AM
02-04-2013 11:56 AM
Thanks a lot for sharing this it only supports what I heard from other people.
I would love to hear some standpoint from BB. Now is the time to form user habits as everything is new.
Google at the beginning didn't do this so on Android it is quite common to get one star rating with reason "App is cool but not free" and there are much lower earnings comparing to iOS.
02-04-2013 12:33 PM - edited 02-04-2013 12:34 PM
There is no one model which works "best" for all applications, if there were then that would be the only model supported
For well established titles or titles that are able to get their own exposure (ex Built For BlackBerry titles, featured apps...) then a paid app may make sense. For lesser known titles, especially once the # of apps gets much higher, exposure is *much* easier with a free app. Keep in mind that to make the "Top Paid Apps" list your app would need to be able to be sold well under its own brand, if it can't it won't make the list and the exposure will not be there.
A free + paid model has tons of drawbacks: User upgrades are far less likely in most scenarios, users typically lose all data/progress when updating, social integration (BBM, Scoreloop) does not work between the 2 versions etc etc.
A freemium model works very well for lesser known apps that want to provide a good user experience, get good exposure, then up-sell a percentage of users on digital goods. Again this is not for everyone but works very well for some people/apps. I personally prefer this model when implemented properly unless I am already familiar with the brand in which case I will pay for the app upfront.
02-04-2013 01:02 PM
02-04-2013 01:14 PM
Freemium, like app development, is a combination of art and science. The factors that come into play are everything from region, type of app, how it is implemented etc. In some cases it may make sense to have a freemium and paid app to maximize revenues across regiuns (not have both in the same region).
From a numbers perspective I can guarantee that some devs are making a very good return but can't really provide generic numbers, they wouldn't be very helpful due to the number of variants listed above. I have a discussion tomorrow at BlackBerry Jam (JAM351) which will be posted externally in a few days where Gadi Mazor, CEO of Nobex, will outline the success they have seen when using the freemium model for Nobex Radio. That may help you out.
02-04-2013 02:42 PM
02-04-2013 02:53 PM
Also, web app world doesn't show all reviews for my apps, so I'm assuming I'm getting screwed out of my top paid ranking because it shows 5 reviews out of 90 reviews..
Have you opened a ticket with BlackBerry World support on that issue? Sounds pretty serious.
02-04-2013 03:13 PM
02-04-2013 05:43 PM
A month ago BlackBerry World did have a top grossing list. It has apparently been missing for a few weeks now, but I hope that it makes a come back. As you noted, the top grossing list is helpful to apps that use in-app purchases...