05-02-2010 01:17 PM
When marketing a BB application I have noted that the marketplace is a bit different from other mobile phones. BB customers are mostly of the enterprise type and the users are connected to an enterprise server. This is also the type of users our application is targeting. The application is already being marketed for other mobile phones where it is deployed and licensed on an individual basis. This does not seem to be the way to go with BB since in most cases i suspect that the IT-department wants control over the deployment in the same way that IT departments has control over the deployment of programs on company computers. In many organisations the BB is like a computer with applications.
So my question is. What are the normal/common ways of deployment and licensing in the BB world?
05-02-2010 02:02 PM
Many successful corporate apps are marketed as purchases that an IT department can download, then deploy to their devices as they wish (site license type scenario). If you are going through app world only, your application may be blocked if the IT policy does not allow third party downloads.
You are correct in your description of how IT handles BlackBerry security. It can be locked down far more than any other device and selling to that is different than anywhere else.
05-02-2010 04:51 PM
>If you are going through app world only
Does that mean something specific ("app world") or is just a way of saying I will sell to individual users?