This is your resource to discuss support topics with your peers, and learn from each other.
I've requested a web signal twice and I haven't had any response from RIM. Do you need to be an ISV in order to use web signal?
From what I understand, you need to be an Blackberry Alliance member, and at least at the Associate tier. You can see the program guide here:
I would suggest you check out section 2.4 / page 15.